Rock your funnel- Event Campaign Design
I was tasked with creating GoldCast’s “Rock Your Funnel” event identity, blending retro-metal aesthetics—distressed typography, chrome gradients, and riveted-metal textures—with the core GoldCast brand.
Date
July 2024
Role
Senior Brand Designer
Company
Goldcast
Problem
GoldCast marketing design team briefed the design team to design a retro music themed event names as: “Rock Your Funnel”. This was supposed to be a high-impact brand experience: complete with retro-metal visuals—while still remaining unmistakably Goldcast.
Approach
We kicked off with a rapid design sprint and collaborative moodboarding, exploring distressed typography, chrome gradients, and riveted-metal textures. Every designer in the team came up with their own direction. My design was selcted and we sort of expanded it further it mutiple assets.
Outcome
An impactful event design which led to sales and marketing funnel.
Breaking the usual tone of brand while still retaining the overall cohesion
Strong positive feedback from attendees and stakeholders